Well, hello there! Or should that be konichiwa?

What is Reculture?

Reculture aims to help educate British people about different cultures in a safe and comfortable environment—the living room! Each day is assigned a different culture and throughout the day users control their TV by performing gestures native to the culture of that day.

When the user walks in front of the TV, their smartphone receives a notification to inform the user what the culture of the day is. The user then launches the Reculture app to learn about the different cultures and to find out which gestures they will need to adopt to control their TV on that particular day.