In our DIxD module, the first thing we looked at was the difference between graphic design in both print and web design. after being asked to look at a piece from both sides i found firstly a website, http://www.corporateriskwatch.com/index.html by a design company “LeftLoft”. which became my design model for a large amount of my module this year. Something we were to focus on right the way through was constantly studying examples of good design, to improve our own designs.
We were asked to analyse our examples of design. Corporate risk watch (CRW) have used a five-column structure, this is a similar structure to a newspaper. The margins and spacing is consistent which gives the site an organised and professional feel. The use of whitespace gives corporate risk watch the site a clean, professional and uncluttered overview, the use of no images and good line spacing allows the reader to scan and read the website easily. Each of the five columns are used for individual means i.e. links to other pages, but they also act as the grid that the layout and content is created on. The gestalt of keywords used along the five headings highlights the interaction of the website. The design is simple but effective, the use of whitespace reduces the amount of text the reader sees at once, making the content easier to read and understand.
The text is justified to the right and the use of dark grey coloured font gives the site a corporate appeal. Dashes of colour draw the reader’s attention to the most important pieces of text. When it comes to typography there are two different fonts used through- out, these are rotated between headings and body text. Different pieces of text are split with a fine grey line, this is to emphasises the grids that are used in the layout.
The print design i studied was a brochure designed by Chris Paul for Morris James. The simplicity of this design instantly drew me in.
This print uses the Gestalt rules of simplicity very well, the impact of the oversize black numbers is concise and striking, it is strong which emphasis the figure and ground composition and this makes the whitespace stand out.
There is one small image used in the brochure to symbolise the problem or issue that is being talked about, the computer has added shadow to make the image stand out, this is another example of gestalt grouping.
The leading used creates a simple design; it looks like a gestalt of shapes as well as a body text. In print a serif font can be used, in this print the designer uses a coloured, sans serif text to draw the reader’s eye to the keywords, as it is different.
The use of whitespace reduces the amount of text the reader sees at once making it easy to read, it organises the text and images so that the page isn’t cluttered. This also reduces the amount of text making it easier to read, it looks and feels professional, there is also visual prominence to emphasise key words to the reader.